LEKKER x Gelato Messina
Brand Awareness
When two brands as cool as LEKKER and Gelato Messina team up, you know something sweet is coming! This collaboration was a match made in heaven, using the partnership to create brand awareness and sprinkle some extra “joy” into both brands’ storytelling.
The Brands:
Gelato Messina has become an Australian icon. For the past 20 years Messina’s mission has been to make the best gelato on the planet! And how they’ve succeeded, wowing’ taste buds with their innovative flavours and drawing daily queues of eager fans. LEKKER Bikes is Australia’s leading eBike brand. Born in Australia and raised in Amsterdam, LEKKER blends Dutch style with international adaptability, perfect for city streets and beyond. LEKKER embraces the joy of riding and cherishes the freedom it brings.
The Campaign:
For a limited time, LEKKER customers could book a test ride at LEKKER stores in Melbourne, Sydney, or Brisbane. Each eBike was pre-set with a scenic route that showed off the best of the city—think beautiful parks and cheeky hill climbs to flaunt the effortless power of LEKKER’s eBikes. The cherry on top? The test ride ended at a Messina store, where riders were treated to a scoop of Messina’s legendary gelato, making for the perfect cool-down treat.
Collaboration Highlights:
- Scenic Test Rides: Riders followed a curated route that showcased the city’s best sights.
- Sweet Rewards: The ride wrapped up with a well-deserved scoop of Messina gelato—a tasty reward for a ride well done.
- Brand Alignment: We blended the best of both worlds, enhancing brand storytelling while serving up some serious Summer vibes.
Work included:
- Partnership Collaboration
- Campaign Ideation and Execution
- Customer Experience Design
- Brand Awareness and Storytelling
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