2XU x Bodhi & Ride
New Customer Segments
2XU was established in 2005 in Australia. A world-leading performance compression brand, trusted by global athletes and everyday fitness enthusiasts alike. Scientifically tested garments are designed to enhance performance, prevent injury and aid in recovery.
Bodhi & Ride is the largest Ride studio in Australia. Revolutionizing traditional spin and creating a world first in their Ride Chambers. A dark, hot and steamy studio fitted with high tech bikes and production quality light and sound systems. Carefully curated playlists will get you moving, master Instructors will keep you motivated and the Chamber will deliver an experience like no other.
Marc Boelen CEO 2XU
"Saskia was instrumental in bringing the strategic partnership between Bodhi & Ride and 2XU to life. For us, as a premium positioned technical performance brand, it is critical to engage with the local community to create relationships and build brand loyalty. The partnership between 2XU and Bodhi set a great benchmark. It was not a one-off event but a well-thought-out, multi-layered collaboration that included various touchpoints between both brands and Bodhi's loyal community. These included free test products, outfits for instructors, ambassador activations, and a multi-branded collab range of products activated through multiple physical and online channels. This strategic partnership enabled us to engage, test, and access new customer segments authentically, showcasing the best way to create partnership success."
Work included:
- Co-branded merchandise capsules across all Bodhi & Ride studios
- 2XU x Bodhi branded rides for the Bodhi community to test products and obtain feedback
- Bodhi in-studio activations and 2XU in-store activations
- Social media activations
- Combined giveaways
- Bodhi x 2XU ambassadorships for instructors
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