VL CONSULTING

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LEKKER Bikes

Growth & Turn Around

LEKKER Bikes is Australia’s leading eBike brand. Born in Australia and raised in Amsterdam, LEKKER blends Dutch style with international adaptability, perfect for city streets and beyond. Available online and through stores in Melbourne, Sydney, Brisbane as well as selected wholesalers in Australia and Asia. LEKKER has also expanded to Europe with hubs in Amsterdam and Berlin.
Meindert Wolfraad, Founder of LEKKER Bikes and LEKKER Boats
"Saskia managed LEKKER Bikes throughout the tumultuous period of Covid. She steered the ship and team while we couldn't travel, overseeing hypergrowth, the opening of new stores, quality control, our wholesale channel and streamlining all aspects of the operations in the process. On the marketing end she worked with the team to bring some pretty epic partnerships to live to further elevate our brand in the market. She then navigated the challenging post-Covid landscape supporting us through the turn around of the business. Most importantly, Saskia embodied the LEKKER spirit—freedom and the joy of riding—and hired accordingly. Her leadership was invaluable during this time."

Work included:

  • Leadership
  • Sales and Business Development
  • Process Efficiencies
  • Partnerships
  • HR Processes
  • Retail and Wholesale Operations
  • Direct-to-Consumer (DTC)
  • Turn Around

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