Live Play Along App x Game Show
Innovation
As an Asia-first, this interactive game show featured a play-along app that viewers could download on their phones to participate in real-time whilst watching the show. The app allowed viewers to answer the same questions as the contestants, synchronized with the TV broadcast, giving them the opportunity to become part of the show.
Work included:
- Deal making
- Cross border collaboration
- Pitching
- Creative ideation and localization
- Innovation
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