VL CONSULTING

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Unlock Growth, Partner for Progress

The Art of Collabs

Unlock Growth, Scale Success

The Art of Scaling

Co & Growth Labs

Our approach to partnerships and scaling is a blend of creativity, strategic planning, and impactful execution.

Areas of Expertise

Our strengths lie in transforming ambitious ideas into tangible successes. Our key areas of expertise include sales, business development, pitching, contracting, process efficiencies, and relationship management. From leading cross-border M&A deals to innovating the APAC content landscape with ground breaking media formats, a proven track record enables us to navigate and unite diverse groups toward a common goal.

Key Drivers

Each day, we're motivated by the promise of new challenges, the power of collaboration, and the joy of contributing to meaningful growth. It's the blend of purpose, passion, and people that fuels our work.
The Art of Scaling.
The Art of Colabs.

Founder story

Saskia van Lier - Principal Consultant

The perfect day for Saskia kicks off with an early workout or spin class, followed by the lively chatter of breakfast with her family and French Bulldogs in Melbourne. Her life, enriched by experiences in 8 countries across 4 continents, fuels her role at VL Consulting with a global perspective and a passion for cross-cultural collaboration.

With over twenty years as a commercial executive and former corporate lawyer, she's mastered the art of deal-making and strategic partnerships, turning complex negotiations into wins. From leading significant M&A deals to pioneering TV franchises like Big Brother and The Voice in Asia, Saskia thrives on bringing together like-minded people and brands for mutual success.

But what truly motivates Saskia is the joy of teamwork, the spark of innovative collaboration, and the satisfaction of mentoring team members. Her leadership style blends professionalism with fun, fostering a culture where ideas thrive and achievements are celebrated.

At VL Consulting, Saskia applies her passion and expertise to help businesses navigate growth and collaboration. It's not just work for her; it's about enjoying the journey, making meaningful connections, and embracing any challenge as an opportunity to learn something new.

Our Services

Bespoke, always

We believe in offering bespoke support tailored to your unique needs and objectives. Our comprehensive approach covers the key aspects of your partnership or scaling journey, ensuring seamless execution and maximum impact.

Partnerships

The Art of Collabs

We don’t just build partnerships; we craft success stories.

From tech-infused TV ventures to brand collaborations that buzz, we’re all about mixing creativity with strategy.

Our knack? Identifying businesses that mesh seamlessly, amplifying storytelling and driving engagement.

Scaling

The Art of Scaling

Expertise in scaling and growth is built on years of leading companies across various sectors, from media to direct-to-consumer brands.

By leveraging meticulous processes, including thorough due diligence and strategic planning, a solid foundation for growth is established.

A background in law aids in streamlining processes, ensuring efficiency and focus.

Marc Boelen
CEO 2XU

Melbourne

"Saskia was instrumental in bringing the strategic partnership between Bodhi & Ride and 2XU to life. This multi-layered collaboration set a great benchmark for engaging new customer segments and building brand loyalty."

Michaela Fellner
Wellness entrepreneur

Melbourne

"In just 6 months, we supercharged! We revamped and streamlined strategy, HR, tech stack, and innovation, securing some stellar brand partners along the way. Our close collaboration and brainstorming were the secret sauce, with plenty of laughs along the way."

Meindert Wolfraad - Founder
LEKKER Bikes & Boats

Amsterdam/Miami

"Saskia steered LEKKER Bikes through Covid, navigating the team through hypergrowth, opening new stores, streamlining operations, and tackling the challenging post-Covid landscape. She embodied the LEKKER spirit and managed her team accordingly. Her leadership was invaluable."

Bernadette Schwerdt - CEO Copywriting School
TEDX speaker, best selling author

Melbourne

“Saskia was instrumental in crafting our investor pitch for a machine learning startup. Her legal and media expertise attracted Tier One operators and created unparalleled opportunities. For strategic thinking and superior attention to detail, you need Saskia.”

Perry Kaljareuk - VP
Kantana Group

Bangkok

"We worked with Saskia over many years, bringing the most innovative and fresh international content to Thai audiences. Our partnership blossomed into a friendship, where we went to great lengths to ensure our cross-border collaborations were international successes. Her commitment and expertise were invaluable"

Josh Howard -CEO & Founder
Single Use Ain't Sexy

Melbourne & LA

"Saskia was always just a phone call away, ready to connect me with the right people, brainstorm ideas, and help solve problems. Loved it!

Nat Kringoudis - THE Hormone Revolutionist

Melbourne

"In just four months, Saskia took my business to new heights with a revamped website, new partners, streamlined operations, and ground-breaking ideas, driven by incredible energy and vision."

Cam Guthrie - AFL Footballer

Melbourne

"Working with Saskia was a pleasure. She is knowledgeable and friendly, and her passion and energy shine through. Collaborating with Saskia has truly been an amazing experience."

What others say.