VL CONSULTING

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The Art of Scaling

Structure. Team. Revenue.

Scale without overwhelm.

The Art of Collabs

Deals. Partnerships. Co-branded Campaigns.

Turn brand momentum into commercial opportunities.

I help Founders & Creators

Build a Growth Engine

Through partnerships and scaling

Services, Bespoke Always

The growth engine behind bold wellness and media brands.
Tested frameworks, built to drive commercial results.

The Art of Collabs

Turn brand momentum into commercial partnerships.

The Art of Scaling

Structure. Team. Tech stack. Revenue.

Co & Growth Labs

Our approach to partnerships and scaling is a blend of creativity, strategic planning, and impactful execution.

Areas of Expertise

Our strengths lie in transforming ambitious ideas into tangible successes. Our key areas of expertise include sales, business development, pitching, contracting, process efficiencies, and relationship management. From leading cross-border M&A deals to innovating the APAC content landscape with ground breaking media formats, a proven track record enables us to navigate and unite diverse groups toward a common goal.

Key Drivers

Each day, we're motivated by the promise of new challenges, the power of collaboration, and the joy of contributing to meaningful growth. It's the blend of purpose, passion, and people that fuels our work.
The Art of Scaling.
The Art of Colabs.

What others say.

Marc Boelen
CEO 2XU

Melbourne

"Saskia was instrumental in bringing the strategic partnership between Bodhi & Ride and 2XU to life. This multi-layered collaboration set a great benchmark for engaging new customer segments and building brand loyalty."

Michaela Fellner
Wellness entrepreneur

Melbourne

"In just 6 months, we supercharged! We revamped and streamlined strategy, HR, tech stack, and innovation, securing some stellar brand partners along the way. Our close collaboration and brainstorming were the secret sauce, with plenty of laughs along the way."

Meindert Wolfraad - Founder
LEKKER Bikes & Boats

Amsterdam/Miami

"Saskia steered LEKKER Bikes through Covid, navigating the team through hypergrowth, opening new stores, streamlining operations, and tackling the challenging post-Covid landscape. She embodied the LEKKER spirit and managed her team accordingly. Her leadership was invaluable."

Bernadette Schwerdt - CEO Copywriting School
TEDX speaker, best selling author

Melbourne

“Saskia was instrumental in crafting our investor pitch for a machine learning startup. Her legal and media expertise attracted Tier One operators and created unparalleled opportunities. For strategic thinking and superior attention to detail, you need Saskia.”

Perry Kaljareuk - VP
Kantana Group

Bangkok

"We worked with Saskia over many years, bringing the most innovative and fresh international content to Thai audiences. Our partnership blossomed into a friendship, where we went to great lengths to ensure our cross-border collaborations were international successes. Her commitment and expertise were invaluable"

Josh Howard -CEO & Founder
Single Use Ain't Sexy

Melbourne & LA

"Saskia was always just a phone call away, ready to connect me with the right people, brainstorm ideas, and help solve problems. Loved it!

Nat Kringoudis - THE Hormone Revolutionist

Melbourne

"In just four months, Saskia took my business to new heights with a revamped website, new partners, streamlined operations, and ground-breaking ideas, driven by incredible energy and vision."

Cam Guthrie - AFL Footballer

Melbourne

"Working with Saskia was a pleasure. She is knowledgeable and friendly, and her passion and energy shine through. Collaborating with Saskia has truly been an amazing experience."

Olivia Arezzolo, Australia’s #1 Sleep Expert

Melbourne

"Saskia delivered immediate results, fast-tracking the conversion of my deal pipeline with pragmatic legal support, getting deals signed with speed and precision. She implemented contract templates and processes to future-proof operations, streamlined workflows and set up cost-efficient HR support. Trustworthy, transparent and always a step ahead, she made scaling effortless. Highly recommend!"

Anna Vermooten
CEO, Parents Battle of the Bands

Melbourne

"Saskia provided short, sharp and pragmatic advice on a TV licence deal, allowing me to turn it around quickly and get the deal signed!"

About Me

Deal Maker. Commercial Strategist. Media Exec. Corporate Lawyer.

My story spans four continents and just as many career paths, all formative to where I am today.

I started out in corporate law, leading cross-border M&A deals during the peak of the private equity boom. Then I jumped head first into global media, making deals for the largest TV franchises like Big Brother and The Voice across the Asia Pacific region. I’ve negotiated the big stuff, worked across borders, and held senior commercial roles inside fast-moving businesses, but I’ve also built brands from the inside, leading teams at LEKKER Bikes and Bodhi & Ride through high-growth (and high-chaos) chapters.

Along the way, I’ve lived in eight countries, built teams across cultures, and learned that scaling a business isn’t just about grit. It’s about brand, strategy, process, momentum, and having a dream team.

My motto in life? Never grow up. Always seek out the next adventure. 

These days, I call the Gold Coast home. My fave mornings start with a ravey 6am spin class, a dip in the ocean, a Melbourne-grade coffee, my son and very vocal French Bulldog.

The (slightly) unfiltered timeline

And yes, I’ve listed those 9 locations across 4 continents below. I get it.

1980 – Amerongen, The Netherlands

Where it all began. And yes, the Dutch accent stuck.

1998 – Granada, Spain

I learned Spanish… mostly on the dance floor.

2003 – New York, USA

Columbia University. Big dreams in the Big Apple.

2004 – Munich, Germany

Traineeship at BMW. Interviewed entirely in German (somehow survived).

2005 – Amsterdam (again...)

Started my career in law, but adventure soon came knocking again.

2005 – Paris, France

Secondment at Airbus. Six months living in Saint-Germain, tough gig.

2010 – Hong Kong

My (now) husband had it! The next adventure was together, sold our apartment on the canals in Amsterdam, and switched it up for a 30m2 apartment in Hong Kong. No regrets.

2010-2020 – Hong Kong & Singapore

Built Endemol and ITV (then still Talpa) across APAC. Grew the catalogue to the biggest in the region.

2020-2024 – Melbourne, Australia

Steered LEKKER Bikes through the wild ride of Covid-era hypergrowth. (Who knew bikes would sell like toilet paper?)

2024 –  Melbourne/Gold Coast, Australia

Founded VL Consulting.